For government housing agencies
Claim the down payment assistance programs your office administers, keep their terms accurate, and target the ZIP codes, counties, and states you actually serve — so the buyers inside those lines see your program, with your numbers, at the moment they’re shopping.
Then publish it — to homebuyers as plain-language education, and to the loan officers and real estate agents working your jurisdiction, who are the other half of why a good program underspends.
For state HFAs, city and county housing departments, public housing authorities, and tribal housing entities.
A city council approves $4 million in purchase assistance. A press release goes out. A PDF goes up on a page three clicks below the fold. And then the program has to survive contact with the actual market.
A loan officer covering nine counties can’t hold your terms in their head. A real estate agent tells a family "there might be something through the county." A blog post from 2022 quotes your old income limit. Somebody built a spreadsheet once and it hasn’t been touched since the last director left.
Meanwhile you’re fielding calls about a tier that ended, and your funds are moving slower than the appropriation assumed.
None of that is a program design problem. It’s a distribution problem — and it is the entire reason this exists.
Search the catalog for the programs your office administers and claim them. We verify you’re authorized, then hand you the record. Administer a program that isn’t in the catalog yet? Add it — it’s live to buyers as soon as it’s reviewed.
Assistance amount, income limits, purchase price caps, credit minimums, first-time requirements, education requirements, forgiveness terms, recapture, layering rules — every field, edited by the office that sets them. With a version history showing what changed, when, and who approved it.
Statewide, a list of counties, a city, or a specific set of ZIP codes. A corridor-level program stops showing up for buyers three counties away, and starts showing up for every buyer inside the lines.
Funding exhausted, waitlist opened, cycle closed, program sunset. One switch. It stops appearing as available everywhere on the platform, and every buyer who saved it gets told — instead of finding out after they apply.
Plain-language education about your program, drafted from your published terms and reviewed by you before anyone reads it. It reaches the homebuyers your targeting says are eligible — and because it’s tied to the live record, when you change a term the affected lessons flag themselves instead of quietly going stale.
The same terms, written for loan officers and real estate agents, delivered to the ones working your jurisdiction. Certify them on your program if you want to — a lender who has actually been trained on your layering rules submits cleaner files.
Who matched, who saved, who clicked through to your application, and who nearly qualified and on which rule — by county and ZIP, month over month. Aggregate only, with the exports your annual report and your funders need.
Every place your program appears says who maintains it, with the date you last confirmed the terms. A buyer sitting with a loan officer can see the numbers came from the office that sets them.
Most program directories treat geography as a state and, if you’re lucky, a county. That’s not how assistance is actually authorized. Money gets targeted at a corridor, a set of census tracts, a redevelopment district, a list of ZIP codes attached to a HOME agreement.
So the targeting here goes to the level your program is written at: statewide, a set of counties, a city, or an explicit ZIP list you paste in. Set it once and every surface on the platform honors it — buyer matching, the loan officer’s search, the counselor’s caseload view, the public program page.
A buyer outside the lines stops seeing a program they were never eligible for. A buyer inside them stops missing one they were.
Once you hold a program, every place it appears says so — the homebuyer’s search results, the loan officer’s program list, the counselor’s caseload view, the public program page.
Maintained by the City of Austin
It links to your page and carries the date you last confirmed the terms. A buyer sitting with a loan officer can see that the numbers on the screen came from the office that sets them, not from a research pass eleven months ago.
Programs nobody has claimed carry no badge and no warning label — we verify the whole catalog monthly either way, and implying otherwise would be a lie about our own data.
Claiming is open to the public body that sets a program’s terms, at any level of government.
Your statewide DPA and MCC programs, with the county and income-limit tables that go with them.
HOME, CDBG, and locally funded assistance — the programs hardest for a buyer to find and easiest for a lender to miss.
Homeownership vouchers, Family Self-Sufficiency escrow, and PHA-run purchase assistance.
TDHE and tribally designated programs, including Section 184 down payment layers.
Place-based assistance tied to specific parcels, corridors, or neighborhoods.
Teacher, first responder, and municipal-employee assistance run out of a public office.
Somewhere in between? A CDFI, a housing trust fund, a council of governments, a nonprofit administering public money under contract — email us at agencies@heyprescott.com and we’ll sort out who holds the record.
Search the catalog during signup. Most programs are already in here. Select the ones your office administers.
A .gov email, your name on the program page, a resolution, a callback number. A person on our team reviews it — usually the same business day, and never more than 72 hours.
Fix what we got wrong, fill in what we missed, and set your geography. You’ll see the diff before it publishes.
Update terms when they change, pause when funding runs out, and publish the education that goes with it — to buyers, and to the pros working your jurisdiction.
Hey Prescott also serves loan officers, real estate agents, and housing counselors. You should know that, and you should know exactly where the walls are.
We will not take an application on your behalf, sit between you and an applicant, or charge anyone for a referral to your program. Your link goes to your intake. That’s the whole handoff.
We will not sell buyer data, and we will not hand you one either — your dashboard reports aggregate reach by geography, not households. We will not report demographics at all, aggregated or otherwise. Agencies have real HUD obligations around exactly that data, and it should come from your own applicants, on your side, rather than from a marketplace that also serves lenders.
And Prescott, our AI assistant, stays educational: it explains your program, it does not advise a buyer to choose it, quote a rate against it, or run their debt-to-income. Those refusals are enforced in code and tested on every deploy, because fair-lending exposure is the fastest way to make a good program a liability.
We’ll show you what your programs look like in our catalog today — which ones we have, what terms we’re publishing, and how many buyers matched to them last month. That part is usually more interesting than the demo.
Then we’ll walk through claiming, editing, targeting and publishing, and give you a price on the call.
Straight onto the calendar of whoever covers your state.
Tell us what you administer and we’ll come to you — with your programs already pulled up.
Prefer email? agencies@heyprescott.com
Claiming your programs is free, permanently. That covers every editable term, county and ZIP targeting, the funding-status switch, version history, and your name on the record. We don’t charge a public office to correct our record of its own program, and we never will.
What’s paid is the reach half — the homebuyer and professional education, the matched / saved / clicked-through reporting, and the exports your annual report needs. What that costs depends on the jurisdiction your programs serve, because a corridor program in one city and a statewide HFA are not the same thing. Book a demo and we’ll give you a number on the call, along with what your programs currently look like in the catalog, which is usually the more interesting half of the conversation.
Book twenty minutes. You’ll leave the call knowing what your programs look like in our catalog today, who’s finding them, and what it costs to take the wheel.