01
Branded buyer portal
Brokerage logo, agent branding, sub-agent permissions, custom domain.
For realtor brokerages
Make DPA your
recruiting story.
Equip every agent in the firm with DPA-qualified buyer flow that beats the brokerage next door. SSO for the firm, branded links per agent, office-wide reporting.
+22%
agent retention lift
2,000+
DPA programs library
30 days
to brokerage-wide rollout
SSO
Okta · Azure · Google
Brokerage features
The DPA-first brokerage stack.
02
Office analytics
Office-wide dashboards: leads, programs unlocked, agent leaderboard. Roll-up to broker.
03
Preferred lender routing
Route every borrower's DPA need to the preferred LO of the agent — or to the brokerage's house LO.
04
Recruiting toolkit
Showcase DPA stats in your recruiting deck. Top-funnel for agents seeking firms that win bids.
Workflow
From pilot to office-wide in 30 days.
Step 01
Pilot 6 agents
Start with your top six agents. They get unlimited DPA access for 30 days.
Step 02
Office rollout
After the pilot, roll out across the firm. SSO is one switch, branded URLs are auto-provisioned.
Step 03
Train + engage
Our partner success team runs a 60-minute brokerage-wide training. Recorded for future hires.
Step 04
Scale + recruit
Use DPA stats to recruit. Track agent retention lift in your dashboard.
What brokerages say
Brokerages winning agents with DPA tooling.
We had two agents jump from the brokerage down the street specifically because we were on Prescott. Their book didn't have DPA stories. Ours does.
Atlanta Realty Group
Brokerage · 60 agents
Office-wide DPA closing volume went up 38% in the first six months. That's not a metric I would have believed if I hadn't lived it.
Beacon Realty
Independent · 22 agents
We use Hey Prescott in our recruiting deck. It's the difference between agents joining us and joining the firm next door.
Pacific Northwest Realty
Mid-market broker · WA
FAQ
Brokers want to know.
How is this priced for brokerages?
Brokerage plans are custom — volume-based with SSO and office analytics included. Book a call and we'll quote based on your seat count and rollout plan.
What does the SSO integration look like?
Native Okta, Azure AD, Google Workspace, SAML 2.0 generic. Provisioning via SCIM. Agents auto-provision on first login.
Can we keep our existing LO preferred providers?
Yes. Branded links can route to the agent's preferred LO or the brokerage's house LO — your call, per agent or per link.
How do we handle agent turnover?
Deactivating an agent in SSO immediately revokes their access. Their leads can be reassigned to another agent in the same office within a click.
DPA tooling is the new
recruiting differentiator.
Start with a pilot of 6 agents. Office-wide in 30 days. Volume pricing kicks in fast.